Traditional way of marketing is no longer acceptable and in used in the modern world. Marketing has greatly improved with different platform introducing a more comprehensive way to marketing online. Digital marketing is currently the leading factors when it comes to marketing or marketing strategies. Also, it comprises of the use of internet or online to market your business, product or brand to millions of people across various platforms. Using internet devices like PC, mobile phone and other digital accessories to showcase your business product or services to the world. One of the respectable digital marketing platforms is Google digital marketing.
What is Google digital marketing? Google digital marketing is quite different from other digital marketing platform based on the fact that it offers you courses and certificate to digital marketing. The offers you the fundamentals of digital marketing. Where you can learn the most powerful marketing tools to help promote your business and also your career. For you’re running a business or planning to start a business in internet is the biggest and most powerful tools to engaging with a large audience. But it’s essential for you to build your skill to be more efficient why marketing your business online or internet with Google digital marketing courses.
About Google Digital Marketing
When it comes to digital marketing, being informed, exploring skills, consistence is the requires factors to survive evolving digital marketing world. With this you can be able to stay update with recent development in the latest digital marketing trends and tools. It’s quite important as a digital marketer either a professional marketer or beginner to acquire new skills every day. Google digital marketing offers you a wide range of digital marketing courses dedicated to help build and developed your experience in business promotion and also an addition to your career.
The Google Digital Garage is online learning platform owned by Google that allows you to learn skills for the new world. Through flexible and personalized training, you can easily learn the wide variety of courses offered by Google to help build your knowledge with whatever you want learn. The Google digital marketing or fundamental of digital marking is one of the courses you can find on Google Digital Garage to explore more knowledge on online marketing.
In terms of the Google digital marketing, the program offers you the basic concept of digital marketing for you master with the helps of the free course accredited by reputable members which includes Interactive Advertising Bureau Europe and The Open University. Over 26 modules are offers to members, all created by Google trainers and alco comes with practical exercise in full for better understanding.
List of Google Digital Marketing Course
However, Google Digital Garage consist of a wide range of various online courses that includes digital marketing, career development, and data and tech. In terms of digital marketing, there are over 32 course which includes the following listed below:
- Fundamentals of digital marketing
- Get a business online
- Make sure customer find you online
- Promote a business with online advertising
- Expand a business to other countries
- Connect with customers over mobile
- Promote a business with content
- Understand customers needs and online behaviours
- How to enhance and protect your online campaign
- Customer Segmentation and Prospecting
- Content, Advertising & Social IMC
- Marketing in a Digital World, and more
All the following course are create by Google, University of Illinois, Northwestern University, OpenClassrooms, Univeristy of Virginia and powered by FutureLearn and more. One of the outspoken course is the Fundamentals of digital marketing that comes with certification.
Google Fundamental Digital Marketing Modules
Google Digital Garage offers 26 free course or modules on foundational digital marketing. This particular course is suitable for beginner and comes with 40 hours for free. Here are the following modules on Google digital marketing:
The Online Opportunity
- This includes the introduction of the Digital Garage
- Your digital opportunity.
Your First Steps in Online Success
- Online goals
- Developing online presence
- Marketing your online presence.
- Analyze and adapt
Build your Web Presence
- Online presence selection
- How website work
- Importance factors of website.
- Website and your business goals.
- Set up an ease website
Plan your Online Business Strategy
- Advantage of online strategy
- Taking a business online
- Get insight on customer behaviors
- How to beat your competition.
- Take advantage of your goals to boost business performance.
In addition, there are several Google digital marketing modules offered by Digital Garage. However, all you need to do is visit the Google digital marketing website on your web browser to access more modules and various lessons under each module.
Google Digital Marketing Certifications
However, one of the benefit of fundamentals of digital marketing is that it comes with a certification that proof that you’re a professional digital marketer. In other words, having a certified allows you to includes that in your CV proofing that you understand the inside and outside core of digital marketing. Also, this helps to build your career and improved the chance of your finding a job.
However, to get the Google digital marketing certification you need to go through the fundamental digital marking course and sit for the exam and get certified. Keep in mind, you need to pass the score mark to receiver certification.